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Personalization, A/B testing, and audience targeting strategies for Shopify brands that want every visitor to see the right store.

10 Ways To Increase Shopify Conversions With Personalization Personalization
Jun 01, 2026
10 Ways To Increase Shopify Conversions With Personalization

Most conversion advice points at the plumbing: page speed, checkout steps, the wording on a button. Worth doing, all of it. The lever most stores leave untou...

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Mark Dodgson
7 Personalization Triggers Every Shopify Store Should Use Personalization
May 25, 2026
7 Personalization Triggers Every Shopify Store Should Use

Most Shopify stores show every visitor the same landing page. The shopper who clicked a Black Friday ad, the regular who has ordered four times, and a first-...

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Mark Dodgson
Klaviyo Segment-Based Personalization Klaviyo
May 04, 2026
Klaviyo Segment-Based Personalization

You spend months building Klaviyo segments. VIPs. Lapsed buyers. Subscribers and non-subscribers. The cohort that clicked your Fall collection email three ti...

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Mark Dodgson
Shopify Personalization App Comparison: How to Choose (2026) Personalization
Apr 23, 2026
Shopify Personalization App Comparison: How to Choose (2026)

Choosing a personalization app for Shopify is harder than it should be. The category is crowded, the marketing is interchangeable, and most comparison articl...

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Mark Dodgson
Geographic Personalization For Shopify: Complete Implementation Guide
Apr 15, 2026
Geographic Personalization For Shopify: Complete Implementation Guide

Do you see anything wrong with this? Your Shopify store looks the same to every visitor. Someone browsing from Oslo sees the same hero banner as someone in M...

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Mark Dodgson
How To Match Your Landing Pages To Ad Campaigns In Shopify
Apr 14, 2026
How To Match Your Landing Pages To Ad Campaigns In Shopify

Imagine you're spending $50k a month on Meta ads, and you’re feeling good because the click-through rates and conversions look healthy enough. But when those...

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Mark Dodgson
Shopify A/B Testing Tools Compared: How to Choose
Apr 07, 2026
Shopify A/B Testing Tools Compared: How to Choose

You're spending money driving traffic to your Shopify store. Some of those visitors buy, but most don't. A/B testing helps you figure out what's causing the ...

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Mark Dodgson
The Complete Guide To Shopify Personalization (2026)
Apr 07, 2026
The Complete Guide To Shopify Personalization (2026)

Shopify personalization is the practice of showing different store content to different visitors based on who they are, where they came from, and what they'...

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Mark Dodgson

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