Free Recipe Playbook

The Shopify Personalization Cookbook

16 plays top brands run

Sixteen personalization plays you can run on the theme you already have. Each recipe covers what to show, who should see it, and how to build it without writing code.

16 plays Every play maps to a real targeting rule No code required

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What’s inside

Every play is built on a targeting signal that exists in your store today: where a visitor came from, what’s in their cart, whether they’ve shopped with you before.

Build

  • Schedule seasonal and BFCM swaps in advance
  • Localize promotions and shipping by country
  • Run market-specific merchandising
  • Match content to the local time of day
  • Trigger weather-aware content
  • Surface content by product interest

Target

  • Match the landing page to the ad
  • Swap your proof by referral source
  • Give each creator their own landing experience
  • Greet returning shoppers differently than first-timers
  • Hide the signup ask from people who already gave it

Optimize

  • Open a VIP lane for your best customers
  • Nudge shoppers toward the free shipping threshold
  • Make recommendations based on what’s in the cart
  • Change the message by basket size
  • Turn any play into an A/B test

“An absolute game-changer!! A/B testing has never been easier and the ability to personalise the customer journey has improved customer engagement & CVR significantly The team are ultra supportive ensuring we make the most of Relevant Bits and drive results”

Revival, Relevant Bits customer

Rather skip the reading and start building?

Every play in this deck runs on Relevant Bits, inside the Shopify theme editor you already use. Try it free for 14 days.

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