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Personalization, A/B testing, and audience targeting strategies for Shopify brands that want every visitor to see the right store.

10 Ways To Increase Shopify Conversions With Personalization Personalization
Jun 01, 2026
10 Ways To Increase Shopify Conversions With Personalization

Most conversion advice points at the plumbing: page speed, checkout steps, the wording on a button. Worth doing, all of it. The lever most stores leave untou...

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Mark Dodgson
7 Personalization Triggers Every Shopify Store Should Use Personalization
May 25, 2026
7 Personalization Triggers Every Shopify Store Should Use

Most Shopify stores show every visitor the same landing page. The shopper who clicked a Black Friday ad, the regular who has ordered four times, and a first-...

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Mark Dodgson
Shopify Personalization App Comparison: How to Choose (2026) Personalization
Apr 23, 2026
Shopify Personalization App Comparison: How to Choose (2026)

Choosing a personalization app for Shopify is harder than it should be. The category is crowded, the marketing is interchangeable, and most comparison articl...

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Mark Dodgson

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