A smooth path forward for Because app customers

If you’re using Because app, you’ve likely heard the news: after its acquisition by Intelligems, the product will no longer receive support and will be discontinued in January 2026.

We know how disruptive this can feel — especially when your storefront relies on targeted messaging and dynamic content.

Context gives you a reliable, actively supported replacement with a familiar workflow and a more powerful rule engine.

Everything you loved about Because app — and a whole lot more

With Context, you can:

• Swap sections automatically for campaigns, audiences, and seasonal moments
• Create variations without code using your theme’s native sections
• Trigger experiences based on customer segment, date range, location and much more
• A/B testing features out-of-the-box
• Manage variants inside Shopify’s own theme editor

Set up in minutes. Personalize forever.

Context plugs directly into your Shopify theme, letting you apply rules, conditions, and variations as naturally as editing content.

3-step visual sequence:

1. Pick a section on any template
2. Create a variant for a specific audience or campaign
3. Apply rules to trigger your variant to display

That’s it. No complexity, no code.