Once our Drupal module is installed, you can start creating recipes to add relevancy to your users experiences. Recipes are made up of 3 main ingredients. Your CONTENT that gets displayed to users, your RULES that trigger the content to be displayed and the ANALYTICS that highlight how well your recipes are performing.
Time to whip up a recipe
Create and add content to your recipes.
Creating content is as simple as clicking the "Add Variation" link on existing content and modifying the content to suit your users needs. Once created, simply add the variation to a new or existing recipe.
Add some rules that trigger your content.
This is where the rubber meets the road. Rules ensure your content variations get triggered to the right users at the right time.
Categories of Rules
|UTM Parameters||Device Category|
Many more to come...
None of this matters if you can't measure it.
Let's face it, the reason why we want to create more relevant experiences for our users is so we can improve overall conversions (whatever they are). Metrics help to understand what's working and where we can make improvements.