Show the right content
to the right customers
at the right time

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Available now on the Shopify Marketplace

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80%

of consumers are more likely to make a purchase when brands offer personalized experiences.
– Epilson –

92%

of marketers say customers and prospects expect a personalized experience - up from 85% in 2019.
– Evergage –
  • Imagine having the ability to change your Shopify storefront images, marketing messages, or recommended products to reflect a customer’s current location, date, and weather.
Context gives you the power to create multiple variations of content for your store, and control when those variations are displayed, and to whom. With this user-friendly app, you can display different content to different customers based on:
Weather
Location

Date and Time
UTM Parameters
COMING SOON

CART CONTENTS
PURCHASE HISTORY
MORE TO COME
 
Using your Shopify theme and our Context app, control the products and messages your customers see through customized “recipes”.

Context recipes are made up of 3 ingredients

Content
The blocks of content that you want displayed to your different customers.
Rules
The rules you set to activate the different variations.
Analytics
The analytics that highlight how your recipe is performing.

Add sections to your Shopify theme

Context sections offer you the ability to create multiple variations of your content, within the same section. Once you’ve installed Context, a special Context section and block types instantly become available in your theme builder.

Create variations of your content

Add multiple blocks within each new Context section that you've added. These blocks will change based on the rules that you'll set. Using Context sections, variations can be different products, images, messages, or even layout!

Whip up a recipe

A recipe is a relationship between the blocks created within each Context section, and the rules that activate the content to be displayed to your customers.

This is where the power of Context lies. A single recipe can display selected blocks throughout multiple sections at the same time.

Combining and applying rules to the recipe ensure you activate the right content, to the right customers, at the right time.

You don’t need to have an engineering degree to introduce personalization into your customer experiences.

Context is built to empower
CASE STUDY

Different location. Different weather. Different boots.
Same store.

A marketing team is supporting their company’s goal to increase U.S. revenue of their winter boots category. However, promoting the same boots to everyone in the U.S., regardless of location, isn’t a great strategy.

They decide to divide their customers into 3 groups:

1. Wool-lined winter boots will be promoted to customers in Denver during their coldest months (January, February, and March).
2. Customers in Seattle will see rain boots, but only when they have rain in their forecast.
3. All other markets across the United States default to a promotional sale for all types of winter boots.

In their Shopify theme, the team uses the Context section to create the variations for each group.
  • Market one: All customers
  • market two: denver
  • market three: Seattle
When adding a CTA to a Context section, the first one applied becomes the default promotion. Strategically, the first promotion acts like a standard block on your website. You don’t need to apply any rules for this to be displayed. Only when rules are matched in your recipes will this version be replaced by another variation.
DEFAULT RECIPE
A promotion block was created using the Context "Image banner” block. This is the default variation.
The promotion was applied to a recipe called “2023W - Winter Boots Promo - All markets”.
This message and content displayed to visitors in Denver, is based on geographic location and date range rules.
DENVER RECIPE
A wool-lined boots promotion block was created using the Context “Image banner” block as the default variation
The promotion was applied to a recipe called “2023W - Winter Boots Promo - DEN, USA".
The geographic location (Denver, USA) rule was applied to the recipe.
The date range rule (January 01, 2022 - March 31, 2022) was applied to the recipe.
This message and content is displayed to visitors in Seattle, based on geographic location, local weather forecast, and date range rules.
SEATTLE RECIPE
A rain boots promotion block was created using the same Context "Image banner” block as the default variation.
The promotion was applied to a recipe called “2023W - Winter Boots Promo -SEA, USA”.
The geographic location (Seattle, USA) rule was applied to the recipe.
The weather rule (when rain is forecast in the next 7 days) was applied to the recipe.
The date range rule (January 01, 2022 - March 31, 2022) was applied to the recipe.

Context allows you to set up your customization and watch your business grow.

STARTER

$29

per month
Get Started
Up to 1,000 monthly pageviews

Unlimited recipes
Unlimited variations
Unlimited rules

GROWTH

$99

per month
Get Started
Up to 10,000 monthly pageviews

Unlimited recipes
Unlimited variations
Unlimited rules

PREMIUM

$299

per month
Get Started
Up to 100,000 monthly pageviews

Unlimited recipes
Unlimited variations
Unlimited rules

All plans include a 90-day free trial

LET'S BUILD IT TOGETHER.
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