THE GOAL
Coming soon to the Shopify App Store!
Display the right content to the right customers at the right time.
Not all customers are the same. So, why treat them that way?
The tool you need to personalize customer experiences is almost ready.
The tool you need to personalize customer experiences is almost ready.
80%
of consumers are more likely to make a purchase when brands offer personalized experiences.– Epilson –
92%
of marketers say customers and prospects expect a personalized experience - up from 85% in 2019.– Evergage –
Personalize the customer experience and improve ROI.
Context is a user-friendly tool that extends Shopify’s content management functionality by allowing store owners and marketing teams to personalize customer experiences. Context helps get the right content — whether it's a product or topic — in front of the right customers at the right time.
Segment audiences using rules
Weather
Location
UTM Parameters
Date Range
More
Control the products and messages your customers see using recipes, rules, and variations — all within your Shopify theme.
THE CASE STUDY
Same website. Different messages.
Using rules to segment and personalize customer marketing on a single Shopify storefront.
A marketing team is supporting a company goal to increase U.S. revenue of their winter boots category. However, promoting the same boots to everyone in the U.S., regardless of location, isn’t a great strategy.
The marketing team creates variations of the "Image with text" section for multiple markets across the United States.
Context recipes are created to display warm winter boots to customers in Denver, while visitors from Seattle see rain boots.
Context recipes are created to display warm winter boots to customers in Denver, while visitors from Seattle see rain boots.
PERSONALIZE CUSTOMER EXPERIENCES
Market One: Denver
This message and content is displayed for visitors in Denver, based on local weather forecast and an understanding of regional activities.
PERSONALIZE CUSTOMER EXPERIENCES
Market Two: Seattle
This message and content is displayed for visitors in Seattle, based on local weather forecast and related product offerings.
THE SETUP
Getting started with Context
Available plans
$
29
per month
starter
Up to 1,000 monthly pageviews
Unlimited recipes
Unlimited variations
Unlimited rules
$
99
per month
growth
Up to 10,000 monthly pageviews
Unlimited recipes
Unlimited variations
Unlimited rules
$
299
per month
enterprise
Up to 100,000 monthly pageviews
Unlimited recipes
Unlimited variations
Unlimited rules
$
999
per month
enterprise
Up to 100,000,000 monthly pageviews
Unlimited recipes
Unlimited variations
Unlimited rules
App details
Add sections to your Shopify theme
Once you’ve installed Context, additional section types become available in your sidebar. Context section types offer you the ability to create multiple variations of the content within the selected section.
Create variations of your content
Add variations of your content within each new section. These variations are what get triggered by the rules created within a recipe. The content variations could be different product, different images, or different messages.
Whip up a recipe
A recipe is a relationship between Context sections, the variations of content created within each section, and the rules that trigger the content to display to your customers. A single recipe can display content variations in multiple sections at the same time. Combining and applying rules to the recipe ensure you trigger the right content variations to display to the right customers at the right time.
Built to empower
LET'S DO IT TOGETHER.