- Imagine having the ability to change your Shopify storefront images, marketing messages, or recommended products to reflect a customer’s location, customer segmentation, date, and weather.
Show the right content
to the right customers
at the right time
80%
of consumers are more likely to make a purchase when brands offer personalized experiences.– Epilson –
92%
of marketers say customers and prospects expect a personalized experience - up from 85% in 2019.– Evergage –


Context gives you the power to create multiple variations of content for your store, and control when those variations are displayed, and to whom. With this user-friendly app, you can display different content to different customers based on:
Weather
Location
Date and Time
UTM
Parameters
Parameters
Customer
segmentation
segmentation
purchase
history
history
email
subscribers
subscribers
abandoned
checkouts
checkouts
MORE
TO COME
TO COME
Using your Shopify theme and our Context app, control the products and messages your customers see through customized “recipes”.
Context recipes are made up of 3 ingredients

Content
The blocks of content that you want displayed to your different customers.

Rules
The rules you set to activate the different variations.

Analytics
The analytics that highlight how your recipe is performing.
Add sections to your Shopify theme
Context sections offer you the ability to create multiple variations of your content, within the same section. Once you’ve installed Context, a special Context section and block types instantly become available in your theme builder.

Whip up a recipe
A recipe is a relationship between the blocks created within each Context section, and the rules that activate the content to be displayed to your customers.
This is where the power of Context lies. A single recipe can display selected blocks throughout multiple sections at the same time.
Combining and applying rules to the recipe ensure you activate the right content, to the right customers, at the right time.
This is where the power of Context lies. A single recipe can display selected blocks throughout multiple sections at the same time.
Combining and applying rules to the recipe ensure you activate the right content, to the right customers, at the right time.

CASE STUDY
Different location. Different weather. Different boots.
Same store.
A marketing team is supporting their company’s goal to increase U.S. revenue of their winter boots category. However, promoting the same boots to everyone in the U.S., regardless of location, isn’t a great strategy.
They decide to divide their customers into 3 groups:
1. Wool-lined winter boots will be promoted to customers in Denver during their coldest months (January, February, and March).
2. Customers in Seattle will see rain boots, but only when they have rain in their forecast.
3. All other markets across the United States default to a promotional sale for all types of winter boots.
In their Shopify theme, the team uses the Context section to create the variations for each group.
They decide to divide their customers into 3 groups:
1. Wool-lined winter boots will be promoted to customers in Denver during their coldest months (January, February, and March).
2. Customers in Seattle will see rain boots, but only when they have rain in their forecast.
3. All other markets across the United States default to a promotional sale for all types of winter boots.
In their Shopify theme, the team uses the Context section to create the variations for each group.
- Market one: All customers
- market two: denver
- market three: Seattle
When adding a CTA to a Context section, the first one applied becomes the default promotion. Strategically, the first promotion acts like a standard block on your website. You don’t need to apply any rules for this to be displayed. Only when rules are matched in your recipes will this version be replaced by another variation.

DEFAULT RECIPE
A promotion block was created using the Context "Image banner” block. This is the default variation.
The promotion was applied to a recipe called “2023W - Winter Boots Promo - All markets”.
This message and content displayed to visitors in Denver, is based on geographic location and date range rules.

DENVER RECIPE
A wool-lined boots promotion block was created using the Context “Image banner” block as the default variation
The promotion was applied to a recipe called “2023W - Winter Boots Promo - DEN, USA".
The geographic location (Denver, USA) rule was applied to the recipe.
The date range rule (January 01, 2022 - March 31, 2022) was applied to the recipe.
This message and content is displayed to visitors in Seattle, based on geographic location, local weather forecast, and date range rules.

SEATTLE RECIPE
A rain boots promotion block was created using the same Context "Image banner” block as the default variation.
The promotion was applied to a recipe called “2023W - Winter Boots Promo -SEA, USA”.
The geographic location (Seattle, USA) rule was applied to the recipe.
The weather rule (when rain is forecast in the next 7 days) was applied to the recipe.
The date range rule (January 01, 2022 - March 31, 2022) was applied to the recipe.
Context allows you to set up your customization and watch your business grow.
EXPLORER
Free
forever
Up to 100 monthly pageviews
Unlimited recipes
Unlimited variations
Unlimited rules
Unlimited recipes
Unlimited variations
Unlimited rules
STARTER
$29
per month
Up to 1,000 monthly pageviews
Unlimited recipes
Unlimited variations
Unlimited rules
Unlimited recipes
Unlimited variations
Unlimited rules
GROWTH
$99
per month
Up to 10,000 monthly pageviews
Unlimited recipes
Unlimited variations
Unlimited rules
Unlimited recipes
Unlimited variations
Unlimited rules
PREMIUM
$299
per month
Up to 100,000 monthly pageviews
Unlimited recipes
Unlimited variations
Unlimited rules
Unlimited recipes
Unlimited variations
Unlimited rules
All plans include a 30-day free trial

LET'S BUILD IT TOGETHER.