The rise of digital media has increased how businesses can connect with their clients. As a marketer, you have to ensure that customers get an awesome brand experience wherever they come into contact with a company. The Different Points of Contact Remember, all customer touch points are equally important because each leaves a particular impression in […]
Today’s B2B e-commerce business trends borrow from yesterday’s business trends. While this has been the norm since the era of barter trade, people didn’t have to rely almost solely on technology to keep their businesses afloat until the COVID-19 pandemic hit. Businesses learned to rely on technology to navigate the challenging changes, and 2021 has […]
Consumers adapted during the pandemic. With stay-at-home orders, travel changes, and the introduction of work-from-home, the internet played an increased role in many households. And most of the ways consumers pivoted are unlikely to change post-pandemic, especially when it comes to e-commerce. From seamless checkout processes to diversified online payment options and personalization, many businesses embraced […]
Communication and transparency are features that help companies build trust and develop loyal followers. An FAQ page or section is a common way to maintain communication with potential customers and to ensure that company information is consistent and up-to-date. By offering a platform where users can ask questions and, in return, get answers, potential customers […]
B2B brands have been slowly adopting B2C ecommerce practices and ideas in recent years and forecasters have routinely predicted big growth numbers for B2B ecommerce. But old habits die hard. Surveys of business buyers, academic and industry research and a look at our own behaviors reveal that now is the time for B2B businesses to […]
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