Archives of User experience

How to use context to personalize online shopping with Shopify

I’m a runner. I’ve been running for years, but I don’t run for the same reason as most. I run so I can continue to eat the foods I like, and drink the wines I enjoy. I live in a town called Ancaster, Ontario, Canada (about 40 minutes outside of Toronto). I’ve lived in this […]
8 months ago
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Why FAQ Sections are Good for Business

Communication and transparency are features that help companies build trust and develop loyal followers. An FAQ page or section is a common way to maintain communication with potential customers and to ensure that company information is consistent and up-to-date. By offering a platform where users can ask questions and, in return, get answers, potential customers […]
2 years ago

Top B2B ecommerce trends for 2021

Improving the overall ecommerce experience has been a rising topic in recent years. However, while B2C ecommerce has gained traction in personalization and efficiency, B2B ecommerce has been slow to follow. The last few years are however showing an improvement. Ecommerce was projected to account for 17 percent of all B2B sales in 2023, reaching […]
3 years ago

Designing with Empathy: Accessibility, usability, and inclusion

Earlier this year, I completed my graphic design program. Three years of eating, sleeping and drinking design like it is air. On the first day my design program, written in big bold letters on the whiteboard at the front of my class: “GRAPHIC DESIGN IS VISUAL COMMUNICATION” This definition has become the driving force behind […]
3 years ago