Archives of User experience

Top B2B ecommerce trends for 2021

Improving the overall ecommerce experience has been a rising topic in recent years. However, while B2C ecommerce has gained traction in personalization and efficiency, B2B ecommerce has been slow to follow. The last few years are however showing an improvement. Ecommerce was projected to account for 17 percent of all B2B sales in 2023, reaching […]

Designing with Empathy: Accessibility, Usability, and Inclusion

Earlier this year, I completed my graphic design program. Three years of eating, sleeping and drinking design like it is air. On the first day my design program, written in big bold letters on the whiteboard at the front of my class: “GRAPHIC DESIGN IS VISUAL COMMUNICATION” This definition has become the driving force behind […]