Archives of Personalization

How to use context to personalize online shopping with Shopify

I’m a runner. I’ve been running for years, but I don’t run for the same reason as most. I run so I can continue to eat the foods I like, and drink the wines I enjoy. I live in a town called Ancaster, Ontario, Canada (about 40 minutes outside of Toronto). I’ve lived in this […]
1 year ago
Laptop displaying get-started page for Shopify stores

B2C E-Commerce: Looking ahead to 2022

Consumers adapted during the pandemic. With stay-at-home orders, travel changes, and the introduction of work-from-home, the internet played an increased role in many households. And most of the ways consumers pivoted are unlikely to change post-pandemic, especially when it comes to e-commerce. From seamless checkout processes to diversified online payment options and personalization, many businesses embraced […]
2 years ago

Ecommerce Personalization: Benefits, Trends, and Best Practices

Ecommerce has seen radical changes over the years. From simple internet ordering to unique online store experiences, personalization is really the next wave of the experience.    These days online shoppers are (mostly) digitally savvy and have integrated online shopping into their overall shopping strategies. Whether they have a weekly subscription order on Amazon, get […]
3 years ago

Top B2B ecommerce trends for 2021

Improving the overall ecommerce experience has been a rising topic in recent years. However, while B2C ecommerce has gained traction in personalization and efficiency, B2B ecommerce has been slow to follow. The last few years are however showing an improvement. Ecommerce was projected to account for 17 percent of all B2B sales in 2023, reaching […]
3 years ago