Archives of Personalization

Top B2B ecommerce trends for 2021

Improving the overall ecommerce experience has been a rising topic in recent years. However, while B2C ecommerce has gained traction in personalization and efficiency, B2B ecommerce has been slow to follow. The last few years are however showing an improvement. Ecommerce was projected to account for 17 percent of all B2B sales in 2023, reaching […]