Archives of Performance

How to use context to personalize online shopping with Shopify

I’m a runner. I’ve been running for years, but I don’t run for the same reason as most. I run so I can continue to eat the foods I like, and drink the wines I enjoy. I live in a town called Ancaster, Ontario, Canada (about 40 minutes outside of Toronto). I’ve lived in this […]
Crowd of people crossing a street

Are computers biased? Knowing the risks of machine learning

We live in a world with an exponential dependence on artificial intelligence and machine learning. From fraud detection to medical diagnostics, we trust computers to handle an increasing number of tasks once managed by their human counterparts. But in doing so, can we be confident that the decisions and recommendations are made free of bias […]