I’m a runner. I’ve been running for years, but I don’t run for the same reason as most. I run so I can continue to eat the foods I like, and drink the wines I enjoy. I live in a town called Ancaster, Ontario, Canada (about 40 minutes outside of Toronto). I’ve lived in this […]
The rise of digital media has increased how businesses can connect with their clients. As a marketer, you have to ensure that customers get an awesome brand experience wherever they come into contact with a company. The Different Points of Contact Remember, all customer touch points are equally important because each leaves a particular impression in […]
Communication and transparency are features that help companies build trust and develop loyal followers. An FAQ page or section is a common way to maintain communication with potential customers and to ensure that company information is consistent and up-to-date. By offering a platform where users can ask questions and, in return, get answers, potential customers […]
As a B2B company, the quality of your online content reflects how well you can serve your business customers. Instead of a placeholder blog, it's time to get serious about writing content your customers can really benefit from.