Archives of Marketing

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How Marketing Experts Can Improve B2B Customer Touch Points and Connections

The rise of digital media has increased how businesses can connect with their clients. As a marketer, you have to ensure that customers get an awesome brand experience wherever they come into contact with a company. The Different Points of Contact Remember, all customer touch points are equally important because each leaves a particular impression in […]
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Why FAQ Sections are Good for Business

Communication and transparency are features that help companies build trust and develop loyal followers. An FAQ page or section is a common way to maintain communication with potential customers and to ensure that company information is consistent and up-to-date. By offering a platform where users can ask questions and, in return, get answers, potential customers […]