Archives of Ecommerce

How to use context to personalize online shopping with Shopify

I’m a runner. I’ve been running for years, but I don’t run for the same reason as most. I run so I can continue to eat the foods I like, and drink the wines I enjoy. I live in a town called Ancaster, Ontario, Canada (about 40 minutes outside of Toronto). I’ve lived in this […]
4 months ago
city buildings seen from below

Top B2B E-Commerce Trends that Will Stay in 2022 and Beyond

Today’s B2B e-commerce business trends borrow from yesterday’s business trends. While this has been the norm since the era of barter trade, people didn’t have to rely almost solely on technology to keep their businesses afloat until the COVID-19 pandemic hit. Businesses learned to rely on technology to navigate the challenging changes, and 2021 has […]
1 year ago
Laptop displaying get-started page for Shopify stores

B2C E-Commerce: Looking ahead to 2022

Consumers adapted during the pandemic. With stay-at-home orders, travel changes, and the introduction of work-from-home, the internet played an increased role in many households. And most of the ways consumers pivoted are unlikely to change post-pandemic, especially when it comes to e-commerce. From seamless checkout processes to diversified online payment options and personalization, many businesses embraced […]
1 year ago
question mark

Why FAQ Sections are Good for Business

Communication and transparency are features that help companies build trust and develop loyal followers. An FAQ page or section is a common way to maintain communication with potential customers and to ensure that company information is consistent and up-to-date. By offering a platform where users can ask questions and, in return, get answers, potential customers […]
2 years ago
B2B changes - view from top of mountain

White Paper: Stay competitive with a modern B2B ecommerce experience

B2B brands have been slowly adopting B2C ecommerce practices and ideas in recent years and forecasters have routinely predicted big growth numbers for B2B ecommerce. But old habits die hard. Surveys of business buyers, academic and industry research and a look at our own behaviors reveal that now is the time for B2B businesses to […]
2 years ago
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