Archives of B2B

How to use context to personalize online shopping with Shopify

I’m a runner. I’ve been running for years, but I don’t run for the same reason as most. I run so I can continue to eat the foods I like, and drink the wines I enjoy. I live in a town called Ancaster, Ontario, Canada (about 40 minutes outside of Toronto). I’ve lived in this […]
10 months ago

How Marketing Experts Can Improve B2B Customer Touch Points and Connections

The rise of digital media has increased how businesses can connect with their clients. As a marketer, you have to ensure that customers get an awesome brand experience wherever they come into contact with a company. The Different Points of Contact Remember, all customer touch points are equally important because each leaves a particular impression in […]
2 years ago
city buildings seen from below

Top B2B E-Commerce Trends that Will Stay in 2022 and Beyond

Today’s B2B e-commerce business trends borrow from yesterday’s business trends. While this has been the norm since the era of barter trade, people didn’t have to rely almost solely on technology to keep their businesses afloat until the COVID-19 pandemic hit. Businesses learned to rely on technology to navigate the challenging changes, and 2021 has […]
2 years ago
B2B changes - view from top of mountain

White Paper: Stay competitive with a modern B2B ecommerce experience

B2B brands have been slowly adopting B2C ecommerce practices and ideas in recent years and forecasters have routinely predicted big growth numbers for B2B ecommerce. But old habits die hard. Surveys of business buyers, academic and industry research and a look at our own behaviors reveal that now is the time for B2B businesses to […]
2 years ago
Cart functionality

B2C-inspired ecommerce update exceeds expectations

This is a further explanation of our work with Corevist and an interview that was completed with former Director of Product, Ray Mannion. The interview was conducted in early 2020 but since the product still needed to be built, we waited to publicize it.  *** Today’s B2B users demand and expect a quick and easy, […]
3 years ago
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