All posts of Lauren Seaton

B2B changes - view from top of mountain

Stay competitive with a modern B2B ecommerce experience

  Article Overview B2B brands have been slowly adopting B2C ecommerce practices and ideas in recent years and forecasters have routinely predicted big growth numbers for B2B ecommerce. But old habits die hard. Surveys of business buyers, academic and industry research and a look at our own behaviors reveal that now is the time for […]

Ecommerce Personalization: Benefits, Trends, and Best Practices

Ecommerce has seen radical changes over the years. From simple internet ordering to unique online store experiences, personalization is really the next wave of the experience.    These days online shoppers are (mostly) digitally savvy and have integrated online shopping into their overall shopping strategies. Whether they have a weekly subscription order on Amazon, get […]
parachute

15. Our job description is changing, and that’s okay.

My father worked for several employers throughout his career but he was at the last one for more than 30 years. That was normal for the time. Find a good job and keep it. Don’t let go of a 401k, pension, or health insurance.    When I quit my nice secure position at the University […]

Coming together through creativity

Recently, I met with Ed, Mark, and Bálint and we talked about a variety of marketing-related things, but one of the main topics was content — specifically, Relevant Bits’ original content. At the end of the meeting we had determined that we needed to 1) write more for our blog and 2) get more of […]
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