All posts of Lauren Seaton

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How Marketing Experts Can Improve B2B Customer Touch Points and Connections

The rise of digital media has increased how businesses can connect with their clients. As a marketer, you have to ensure that customers get an awesome brand experience wherever they come into contact with a company. The Different Points of Contact Remember, all customer touch points are equally important because each leaves a particular impression in […]
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B2C E-Commerce: Looking ahead to 2022

Consumers adapted during the pandemic. With stay-at-home orders, travel changes, and the introduction of work-from-home, the internet played an increased role in many households. And most of the ways consumers pivoted are unlikely to change post-pandemic, especially when it comes to e-commerce. From seamless checkout processes to diversified online payment options and personalization, many businesses embraced […]
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Why FAQ Sections are Good for Business

Communication and transparency are features that help companies build trust and develop loyal followers. An FAQ page or section is a common way to maintain communication with potential customers and to ensure that company information is consistent and up-to-date. By offering a platform where users can ask questions and, in return, get answers, potential customers […]
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White Paper: Stay competitive with a modern B2B ecommerce experience

B2B brands have been slowly adopting B2C ecommerce practices and ideas in recent years and forecasters have routinely predicted big growth numbers for B2B ecommerce. But old habits die hard. Surveys of business buyers, academic and industry research and a look at our own behaviors reveal that now is the time for B2B businesses to […]

Ecommerce Personalization: Benefits, Trends, and Best Practices

Ecommerce has seen radical changes over the years. From simple internet ordering to unique online store experiences, personalization is really the next wave of the experience.    These days online shoppers are (mostly) digitally savvy and have integrated online shopping into their overall shopping strategies. Whether they have a weekly subscription order on Amazon, get […]